Trainer, Mentor, Educator: What Role for the College Business Instructor in the next Century?

“A teacher affects eternity; he can never tell where his influence stops.” While business concepts have traditionally been passed onto the next generation by training, educational institutions have long disavowed inclusion of this type of training in their definition of education. As noted by Morse and Malik (1997), at the same time that the concept of lifelong education has gained a place within the context of professional programs such as business schools, most popular instructional paradigms have focused on training students in the application of business concepts. With this focus, business schools continue in their narrow educational role. While this has sparked a huge debate among liberal arts colleagues, business school compatriots have not re-visited this issue in quite a while; preferring, instead, to sidestep the debate as they attempt to develop more efficient means of